Ha érdemben angolul válaszolni tud a következő üzleti jellgű általános kérdésekre, akkor Önnek nincs szüksége szakmai angol nyelvoktatásra.
- How easy will it be to move from purely domestic to international marketing?
- Would your business benefit from inward foreign investment?
- What is the nature of competition within each individual market, and how will companies from other nations compete when you meet with them head-to-head in unfamiliar countries?
- Is there any historical relationship between countries that would benefit or hinder international marketing?
- What is the influence of communities or unions for trading?
- What kind of international and domestic laws will your business encounter?
- What is the nature of politics in the country that you are targeting, and what is their view on encouraging foreign competition from overseas?
- What is the level of new industrial growth?
- What is the impact of currency fluctuations on exchange rates, and do your home market and your new international market - share a common currency?
- What are the usual economic indicators that one needs to be aware?
- What are the cultural norms for doing business?
- Will cultural norms impact upon your ability to trade overseas?
- How do copyright, intellectual property laws or patents protect technology in other countries?
- Does your technology conform to local laws?
- Are technologies at different stages in the Product Life Cycle (PLC) in various countries?.